Custom-fitted clubs have long been the norm on the professional tours. By analyzing a player’s size, physical characteristics, and ball launch conditions, club fitters are able to build golf clubs with precise specifications that maximize each individual’s performance.

Lanny Correll Sr. has brought his twenty five years of unique experience of custom club fitting service to golfers in the Pawley’s Island  & surrounding areas. A Certified Master Club Fitter by KZG, Correll plies his trade in a facility best described as a high tech country club. Dr. Golf features an area for testing and analysis, a putting green, a workshop for building and repair, and a complete showroom of clubs and accessories. Visiting customers are exposed to the entire custom fitting process.

Correll employs the equipment industry’s latest technology to make the fitting experience as comprehensive as possible. In addition to a quick-connect system that allows customers to test virtually any combination of shaft and clubhead, Dr. Golf uses launch monitors to gather precision data – spin rate, launch angle, ball speed -- about how customers hit the golf ball. Correll also employs a special device to measure shaft performance during the swing. This information helps him make accurate recommendations about what shaft and head specifications best fit his customers’ swings and physical attributes. “At the end of the day it’s all about expectations – meeting mine means exceeding the customers’,” says Correll. “If the clubs aren’t right or don’t look perfect in every way, they’re dismantled and I’ll start over. Being a perfectionist has been a real blessing to my business.” Correll no doubt brings that perfectionism to his own golf game: Along with his son, Lanny Jr., the Corrells have won the National Father-Son Golf Championship twice and the South Carolina title five times.

 “We’re thrilled to be associated with a professional club fitter of Lanny’s caliber,” said Jennifer King, President of KZG. “Much of the golf world operates under the false impression that custom fitting means simply taking a player’s static measurements, or testing a handful of demo clubs for personal preference. Real custom fitting is one part science, one part craft, and one part understanding people. A great fitter not only harnesses the latest ball launch monitors to build high-performance equipment, but possesses the intangibles to create a meaningful and successful personal relationship between the golfer and his clubs. Lanny Correll couldn’t be a better example of that ideal.”

The Q-Fit Process

1. All customers fill out a custom fitting form. The information on this form starts the process of providing Dr. Golf with your present game, equipment, and the areas we need to study to make improvements. We look for information about strengths, weakness,yardage,inconsistencies,etc.
2. We then sit down for a personal interview that allows us to learn more about yourself, and your game, by discussing the information from the fitting form in more detail. This conversation can take as little as 1 hour, or as long as it takes to put everything on the table about your game.
3. Here is where we do a static Pre-Fit. We have learned enough about your game from the fitting form and personal Interview, that we have a good feel for what your game is needing, and what new clubs would be a good fit, or hoe we can re-construct your old clubs for the "Perfect Fit".

Dr. Golf’s philosophy on club & shaft design led him to customized and design his own shaft utilizing all knowledge he has gathered throughout the years.  With his custom shafts and customers’ correct frequencies, higher handicap golfers should play cast heads for forgiveness of miss hits and lower handicaps should play forged for consistency of distance and accuracy.  Players, with low club head speed, which
forces the inability to hit distance and height should play graphite irons.  Players with more swing speed will have immediate feedback to miss hits with steel shafts.
Therefore, all good players should play steel shafts. Regardless of age all players should have graphite in woods.
 
Dr. Golf’s Facility

Walking into Dr. Golf’s facility, a customer enters the showroom which displays retail items one can purchase to enhance his/her game.  Many lines of golf accessories and training aids as well as a custom fitting putting platform. Next, is the testing room where the present equipment is analyzed and frequencies are checked and recorded.  Displays of all the golf heads and shafts sold are featured here also.  Lastly, is the manufacturing area which carries the loft and lie machine, tour gauge putter machine, frequency analyzer plus cutting and sanding facilities.  Dr. Golf is able to utilize each sq. ft. to the best of his ability to fulfill each customer’s needs by customization of each club.

Business at Dr. Golf

Dr. Golf‘s business revolves strongly on the fact the quality of work must meet his expectations.  If it is not right or does not look perfect in every way, the clubs are dismantled and he starts over.  With limited employees, the buck stops here. Being a perfectionist has been a blessing to the business.  His use of state of the art methods.  The equipment used is the best available in the market. The suppliers are all first class and are very supportive.
 
On time all the time!  All work must be completed on time or ahead of time and guaranteed.  The guarantee is “If you are not happy and excited you do not have to pay for it” I will work until you are.
 
At Dr. Golf, simply, every club in your bag is fixed to your swing and feels like your favorite club and helps you score better.  Dr. Golf focuses all energy on one’s outcome-testing, building, and follow-up after the sale to assure perfection.  It has become commonplace for customers to report 30% reduction in handicap after using their new clubs.

Dr. Golf’s customer base is national as well as international-from all parts of the United States , Great Britain , Switzerland , Germany , and the Czech Republic .  We maintain close contact with our clients by email and telephone.
As an added extra Dr. Golf also supplies shaft labels to identify one’s clubs.

Dr. Golf is a good corporate citizen.  Very visible in the community. Work for Habitat For Humanity resulted in Dr. Golf sponsored Hole-in One for $42,000.  Lanny (Dr. Golf) would like to report a winner but this did not happen, but what did - Dr. Golf played a part in raising $43,000 in one tournament –enough to build a house. A successful business must give back to the community in order to make a difference!

Every effort is made to be part of the PGA community and to enhance their image.  Dr. Golf strives very hard to maintain those relationships.  We offer club repair with a quick turn around and refer many golfers to local PGA teachers.

Dr. Golf is proud to claim success by aiding:

• Jeremy Pope to the final stage PGA qualification
• Vic Hannon to win Carolina Sr. Amateur
• Tripp McAllister to the match play of US Junior Amateur

Dr. Golf (Lanny Correll) and his son Lanny Jr. also remain in the field as national and state champions. Having won the National Father/Son Tournament twice and the State Father/Son Tournament a total of 5 times. Not only mastering the technique of playing the game, but utilizing custom clubs as tools enabled them to capture and defend the titles year after year.